NBA 5900 Business in Emerging Markets
Fall 1.5 credits. E. Iankova.
This course focuses on the opportunities and market potential, as well as the risk factors in emerging economies. It offers an in-depth comparative perspective on business development and strategy across the most important regions with emerging markets in the world—Eastern Europe, Asia, and Latin America, with a special emphasis on the BRIC countries (Brazil, Russia, India, and China). The course looks at the emerging economies from four major perspectives: market potential; trading opportunities; sourcing; and global competition. It examines in greater detail foreign investment trends, entry strategies and investment decisions, determinants of enterprise behavior, modes of establishing and managing relationships, impact of local cultures, and strategic responses to potential risks and opportunities in emerging markets.