AEM 4430 Food-Industry Strategy
Fall. 2 credits. Prerequisite: AEM juniors, seniors, or graduate students; AEM 2400 or 4480; or permission of instructor. Staff.
Examines the decisions that businesses must make, such as what to sell, where to invest, when to outsource, and how to market—all in a changing and competitive environment. While the principles are applicable to any competitive environment, the focus is on one industry, the food industry, to allow an in-depth look at how the various players (manufacturers, retailers, and others) both cooperate and compete in the process of supplying food to consumers. Students learn how such issues as globalization, industry consolidation, new technologies, and health concerns add to their challenges and opportunities.