AEM 4420 Emerging Markets
Fall. 3 credits. Prerequisites: senior or graduate standing; AEM 2400 and PAM 2000 or ECON 3130. R. D. Christy.
Provides a framework for examining the effectiveness of marketing strategies in economies in transition and identifying the challenges and opportunities for firms in low-income economies to access industrial markets. Appraises the risk of entering markets in low-income economies and assesses the political, legal, cultural, and economic forces. Analyzes and discusses case studies of companies.