AEM 4020/4021 Food and Brand Lab Workshop
Fall and spring. 6 credits total. Prerequisite: permission of instructor. B. Wansink.
The purpose of the Food and Brand Lab Workshop is to provide students with an advanced opportunity to develop an advanced understanding of consumers by involving them in collaborative, theory-based research related to food. This course is focused on asking and answering the “why” questions behind consumer behavior. Fall-semester students will receive an “R” grade and then receive their grade for course in the spring semester.