AEM 2410 Marketing Plan Development
Fall, spring. 2 credits. Requirement for and limited to AEM majors. Prerequisite: AEM 2400. D. J. Perosio.
Offers student teams the opportunity for an intense, hands-on application of basic marketing concepts through research and development of a marketing plan. Guided by a series of assignments, teams develop key components that are integrated into a comprehensive written plan for a local business.